“Greenery symbolize the reconnection with nature, one another and a larger purpose” With these words concludes the Executive Director of Pantone Color Institute why greenery was selected the colour of the year 2017. Greenery is a fresh yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors. Greenery is nature’s neutral – it is a color for every day and everywhere.
According to Forbes the choice of greenery as the color of the year 2017 also shows environmental engagement has moved from being none-controversial or revolutionary to be a crescendo. The environmental engagement is expressed in the trend for vegetarian food, environmentally conscious fashion etc consumption.